From last time… "Did the Lifeway World Premiere achieve what we wanted? Overall, was it a success?" Absolutely… My goal was to try to generate 80% of the awareness that a theatrical release would create through Lifeway. We viewed it as a success that the film was on 1,110 screens (primarily churches), worldwide over the five day premiere window. Figure a conservative estimate is fifty people per church… that yields over 50,000 people seeing the film. And remember… It costs (conservatively) around $15,000 per screen for Prints and Advertising for a traditional theatrical release. So for $25K (the cost from Lifeway) we reached a projected 50,0000 people.
Another way to look at it is for $25,000, we secured 1,100 screens where the cost breaks out to $22.70 per screen. Compare that to the traditional theatrical release model of $15,000 per screen.
"Did it generate awareness for downstream marketing channels?" Yes. Next time I'll detail this answer, but I'll leave you with this… We were able to secure a distribution deal with a major Christian film distributor on the strength of only around 12 minutes of the completed film and this innovative idea of the Lifeway world premiere…
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