Hi.  I'm going to start blogging about things that interest me that I hope interest you. My goal is to freely share what I know and learn about things in my professional and spiritual life, several times a week.  I hope to engage people with these posts which will lead to interesting and helpful discussions for us.

One of things I do professionally is film production, marketing and distribution.  I work for a large ministry in Southern CA, Harvest Ministries.  We have produced two films; Lost Boy: The Next Chapter and Hope for Hurting Hearts. They have both won multiple film festival awards. 

Often I see independent filmmakers that are schooled in what's acknowledged as the creative portion of the medium (script, direction, production, etc…) but have no acumen or sometimes even interest for film marketing and distribution.  I have an interest in that.

There is an adage… "Anyone can make one film; it's making the second one (and future ones ) that's the trick."  If you are an independent filmmaker, it's vital for you to start building your communications platform long before your film is finished.  Michael Hyatt has written an excellent book on the subject titled, "Platform" (http://michaelhyatt.com/products/platform-hardcover-book).  

By the way, my intent is not to get you to buy stuff.  I have no financial interest in this book at all.  In fact, I'm not even a big reader, but I bought and read this book and found it to be amazing.  It's very pragmatic, which I love.  Competition has never been greater but technology also now allows individuals the opportunity to connect with others, without a gatekeeper, in a way only imagined, just years ago.  A good product does not stand on its own anymore; your good product requires an intentionally built and cultivated platform to go along with it.

I'll pick back up early next week with more on this.  Have a great weekend.  GZ